Marketing Manager

Role Purpose:

The Hybrid Marketing Manager will be responsible for developing and implementing 360 degrees marketing campaigns to promote the group’s businesses, brands, products and services, in support of the existing marketing strategy. This role focuses on the Group and its subsidiaries.

Key Task and Responsibilities:

Brand Management: Work alongside the Head of Marketing to support managing the brand in line with brand guidelines, tone of voice, and strategy. This scope includes but is not limited to assets related to marketing, branding, partnerships and sponsorships incoming/outgoing, and influencers.

Planning & Execution: Ensure flawless and timely execution of campaigns and marketing assets in alignment with Head of Marketing and Communications through strong project coordination, planning and briefing. Support campaign development and management against established goals with internal teams and/or agencies.

Marketing Campaigns: Develop and optimise alongside the Head of Marketing 360 degrees marketing campaigns (offline & online), influencer and affiliate marketing, events, and partnerships. Effective use of all marketing tools and techniques including those pertaining to digital marketing.

Digital & social media: Maintain group and subsidiary footprint and performance across websites and social media pages ensuring the required presence is optimized via:

• Creation, closing, and/ or redevelopment of pages.
• Accounts set-up / verification / authentication procedures.
• Updates, content creation and optimization, words, and # tags.
• Manage service providers such as web development, SEO, & media buying agencies.
• Work with various content formats such as blogs, videos, audio podcasts, etc. Monitor Google Analytics. Explore new and creative collaborations among technologies and platforms.

Market Research & Insight: Gather customer and market trends & insights to make decisions. Track market intelligence, data and all digital metrics. Develop clear, concise, and inspiring briefs: media plans; ad campaign; social media creatives (images; animations; videos).

Budget & ROI: Allocate marketing investments. Develop advertising strategies and action plans in support of the approved annual marketing plan. Implement the budget allocation to maximize ROI.

Experience, Knowledge and Skills:

• 10 years of experience in marketing & digital marketing, preferably in multi-industries including FMCG, Construction and/or Real estate industries.
• Bachelor’s degree in business or marketing.
• Digital marketing certifications or degree from accredited and reputable organisations.
• Experience in developing performance marketing campaigns including social media.
• Experience in managing social media calendars, content creation, affiliate marketing, SEO.
• Working knowledge of the digital tools available: Hootsuite, Google Analytics, HubSpot, social media, Mailchimp or similar platform, SEO tools.
• Canvas, Adobe Acrobat, and copywriting are a plus.

SKILLS, ABILITIES AND COMPETENCIES

• Strong interpersonal skills and emotional intelligence.
• Capability to work in a high-speed, lean Organization with an entrepreneurial mindset.
• Metrics-driven marketing mind with an eye for creativity.
• Excellent business communication skills
• Strong project management and multitasking skills
• A highly motivated and creative individual with an enthusiastic, entrepreneurial attitude, adaptable & multitasker.
• Should be a proactive thinker and have managerial experience, including working with designers.